Photography for Advertising Real Estate
Realtor.com says, “74 % of all property buyers start by looking at the internet first”.
If your photographs are not arresting, then the viewer will simply “SURF ON”.
7.5 Clock Hours
Photography is a powerful tool in Advertising, and especially in Real Estate. A prospective client makes a yes or no decision within seconds, based on visual impact.
This class will prepare an agent using any kind of film or digital camera, to make professional grade images for the internet or print media.
ü Operate your own camera
ü Shoot for the internet
ü Utilize the proper lens for each scene
ü Group images together
ü Make time lapse photographs
ü Plan for mural photographs
ü Understand architectural art concepts
ü Display images at the best viewing distance
ü Prevent tangent lines
ü Use a tripod & why
ü Show special features of the property
ü Improve curb appeal, temporarily
ü Exploit color to communicate
ü Manipulate the exterior
ü Create the illusion of depth
ü Find the best angle for interiors
ü Take advantage of contrast
ü Arrange the furniture, if any
ü Select which shots and details
ü Capture the correct lighting
ü Beware of the background
ü Use simple props to create that “homey” feeling
ü Decide when to use film or digital ? ?
ü Present three dimensions
The instructor will explain how the use of design, art, composition, color and lighting can be manipulated to attract a viewer’s eye, all of which have nothing to do with the camera!
Advertising and marketing concepts will be covered, as they apply to architecture. Also included will be, the techniques of shooting to a layout, providing continuity, choosing the best details to feature, staging for the camera, what to showcase to a target market, choosing to plan for the final use and when to include simple props to create a “homey” feeling.
Agents will be exposed to the most dramatic lighting for architecture so they can duplicate the efforts of a professional photographer.
Time will be spent discussing the limitations and advantages of using the internet for advertising, such as image size, resolution, reproducing images, the use of images in series, (not movies), how to group images in order to trap the viewers eye on the page and business implications.
Consideration will be given to the type of camera the agents have, some discussion about film, stops, contrast, ASA/ISO, and scanning prints. In addition, software, storage, longevity and white balance will be covered.
Several handouts will be given to illustrate and display how resolution affects the image, different types of lighting, how cameras work and the secret of stops.
The correct resolution for mural photography will also be included in this class.
Please Bring Your Camera and Camera Manual to the Class!
About Dennis Huckaby:
After attaining a B.A. in Advertising Photography from Brooks Institute, Dennis Huckaby returned to Hollywood and became a Commercial Advertising Photographer with numerous clients, functioning as a visual director and production supervisor. He has designed and produced a number of print media used by advertising agencies and motion picture production companies for television commercials. He created the photographic illustration for many types of advertising such as: print advertisement, catalogs, point of purchase displays, annual reports, building size murals, billboards, interiors, exteriors, package art, product photography, convention and seminar exhibits, inserts for animation, food, and special effects photography for television commercials. He has extensive pre-production skills including layout, casting, set design and construction, lighting, location scouting and inventing special effects. Advertising Photography continually includes unfamiliar subjects and unusual locations, utilizing skills in quick improvisation. Projects often occurred on motion picture sound stages. He also traveled the world as a location scout and advance man for pre-production.
