In a competitive market, clients demand negotiation expertise

Have you thought about how you’ll help your buyers finally get that house they’ve been seeking in this tight market? Have you decided on a strategy you’ll use in case you encounter a multiple offer situation? Are your clients ready to trust that advice?

When consumers are asked what qualities are most important to them in selecting a real estate broker, a common answer is “someone who knows the market and can get me the best price.” That’s why more and more REALTORS® in King County are seeking the Certified Negotiation Expert designation (CNE) and the Master Certified Negotiation Expert (MCNE).

“The CNE series have been the most popular courses we have offered our members over the past four years,” according to Claudia Crowell, director of education for Seattle King County REALTORS. “Consumers, whether buying or selling, want to know that they have someone who has the skill to get them the best deal. The CNE designation provides that seal of approval.”

The CNE designations were developed by Tom Hayman and has grown to become recognized as an indication of real estate expertise. Over 50 brokers recently took the CNE 2 series of courses at Seattle King County REALTORS®, which focus on buyer representation and email negotiation.

“A colleague I respect encouraged me to get the CNE designation, even though I have been at this for 20 years,” said Helen Martin, a class attendee and broker with Keller Williams. “Now I feel I’m better able to articulate my value to potential buyers.”

“The CNE & MCNE designations are so popular because brokers know it will pay off in increased business and recognition with clients,” said Crowell. “Most of the brokers who take CNE 2 are getting their ‘masters’ in negotiation (MCNE), which requires completion of six courses. They are worth it in this market.”

The next CNE courses are available March 17 -18 at Seattle King County REALTORS®. Register for CNE 3 here.

CNE and MCNE Designations are not affiliated with or endorsed by the National Association of REALTORS®