It’s Game On for the Real Estate Industry

Ready for a new twist in continuing education? Domino’s uses it to help new employees quickly and accurately learn how to top all of its pizzas. HP leverages it to show workers the different ways that their interactions influence its brand. And NTT Data utilizes it to help future leaders explore new management subject areas, collaborate, and get recognition for their efforts as potential leaders.  

What do all three of these organizations have in common? Each one uses gaming to engage and educate constituents for various different reasons.  

These organizations aren’t alone in their realization that fun and work really do mix. In fact, gamification dates back to the 1800s and can be described as the “concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals.” According to Gamification in Business: The Ultimate Game Changer, it is the process of taking something that already exists (like a website, an application, an online community) and integrating game mechanics into it to motivate participation, loyalty, and to foster engagement.  

Introducing Interact CE, Washington REALTORS® #1 recommended license renewal product that’s both fun and proven superior learning. Refine your skills and earn CE credit while playing the part of a real-estate professional put in real life situations: