New That’s Who We R® campaign shows consumers the REALTOR® difference

The National Association of REALTORS® launched a new consumer advertising campaign today designed to distinguish REALTORS® from other agents and tell the REALTOR® story.

In King County, REALTORS® make up about half of all real estate licensees but close well over 80 percent of all residential transactions, according to data from NWMLS. You know the REALTOR® difference, because you live it every day.

The campaign, called That’s Who We R®, shows consumers that difference through stories that exemplify the REALTOR® experience.

Cinematic and modern, That’s Who We R® campaign assets are now available at These are yours to share with your clients and communities to help tell your story.


Read NAR’s full press release