NAR campaign affirms stand on Fair Housing

“We believe that fairness is worth fighting for, and we won’t stop until the fight is won,” reads a new print ad from the National Association of REALTORS® launched on July 12. The ad, which focuses on REALTORS®’ commitment to fair housing amid social unrest around race, is an extension of NAR’s “That’s Who We R” campaign.

Highlighting that NAR’s strict Code of Ethics goes beyond federal anti-discrimination laws and stresses honesty and fairness in housing— the ad marks the first phase of NAR’s fair housing initiative.

“In these unprecedented times, fairness and efforts to eliminate discrimination have never been more top of mind with consumers,” NAR President Vince Malta said in a statement. “For decades, NAR has been committed to, and fought for, making housing fair for all. And yet, many don’t realize the broad scope of NAR’s commitment against all forms of discrimination in housing, giving us a key moment of opportunity to own this commitment to fair housing in a public way.

The full text of the ad reads as follows:

If recent events have taught us anything, it’s this: we have more work to do. Racism is real, tragically so. Discrimination, in all its forms, still casts a long shadow in this country, and too many are being denied the opportunities that all Americans deserve. Our commitment to the diverse communities we serve starts with a Code of Ethics. Our code sets a higher standard for fairness in housing than any federal law, it’s backed up by a culture of member accountability, and it extends to our work on Capitol Hill, where we continue to advocate for meaningful change. At the National Association of REALTORS® we believe fairness is worth fighting for, and we won’t stop until the fight is won. Because that is who we are.

If you experience or witness discrimination in real estate, we urge you to report it.

Portions of this story excerpted from REALTOR® magazine.